How to Gain Inspiration from 6 Crazy Tactics That Got People Hired

How to Gain Inspiration from 6 Crazy Tactics That Got People Hired A strong resume and a quality educational background are key factors in getting hired. However, sometimes it takes a little more to nab a job. We don’t necessarily recommend that you try the following 6 crazy tactics that got people hired, but they did work for others, so who knows? Maybe they could work for you too. Proceed at your own risk†¦ 1. Use your artistry to impress.Grab attention however you can. The holiday season once inspired a woman to transform the exterior of her Georgia home into a festive resume. She used Christmas lights to spell out her desire for a job on the front of her house: â€Å"My wish, HR job, Liz Hickok, LinkedIn.† The stunt apparently scored her a lot of contacts on LinkedIn. That’s networking at its most sparkly!2. Turn your resume into an interactive experience!If you’re applying to a non-traditional company, why not wow them with a resume they’ll be talking about long after you’ve been hired? Graeme Anth ony was a PR and social media consultant who used his particular skills to put together a highly untraditional resume. Instead of listing his work experience and accomplishments on paper he went the digital route, creating an interactive video resume to get a job. His video stimulated so many job offers that he decided to become a freelancer to work for as many of the interested companies as he could.3. Be persistent.Frankly, stalking a company is a big no-no when trying to get a job. However, this crazy tactic worked for Flavie Bagnol, who was so intent on getting a job at CBS that she called the person in charge of hiring every day until she pinned down a meeting. The best takeaway here is to set your sights on a field, company, or title, and put all of your energy into reaching out to vital people with connections until you make the one that sticks.4. Put your information where important people are sure to see it.Would you ever think that Google-stalking could lead to a job? Admi t it. You’ve looked up your own name on Google to see what was out there. Everybody does it, including the people who might hire you. Alec Brownstein took advantage of that fact by creating Google ads for a number of creative directors in the advertising field he hoped to break into. Whenever these directors Google-stalked themselves, the results included Google ads with a personalized message from Brownstein asking for a job interview. The stunt got the enterprising fellow a job at Young and Rubicam.5. Don’t be afraid to show a bit of personality.Richard Waddington was dashing out of his home to a job interview when his 4-year old daughter offered him a good luck charm: a little toy cow. Waddington was so charmed by the gesture that he stuck the cow in his pocket before leaving. During his interview, the HR person warned him that the office environment was a â€Å"little crazy† and asked him if he thought he would â€Å"fit in† in such a place. His respo nse: â€Å"I have a cow in my pocket.† He then produced the little, plastic bovine from his pocket, a move that so delighted the HR exec that Waddington got the job.6. When all else fails, candy might work.Paper is such a boring vehicle for your resume. It doesn’t even taste good! Chocolate, however, is scrumptious. A marketing professional named Nicholas used that universal truth to his advantage when he printed his resume on a wrapper wrapped around a bar of chocolate. The stunt got him the job of his sweet dreams. Whether or not his employer ate the chocolate remains a mystery.

Personal letter of reference for scholarship Essay

Personal letter of reference for scholarship - Essay Example One of Sahar’s strengths is her dedication to education and lifelong learning which she models by her constant attention to research, analysis and literacy. Her many achievements include qualifying as the youngest Ontario certified fitness instructor in 1998, a Nationally certified gymnastics and trampoline coach, and an Ontario certified teacher with a Masters in the philosophy of education. She pursued these qualifications with her goal in mind to be an advocate for education as a solution to global problems and problems with humanity. Consequently Sahar’s aims fit perfectly with the Cambridge mission to contribute to society through education. She embarked on her path to give back to society very early in life when at the age of 19 she began attending the University of Toronto both as a student and as a teacher of fitness classes there. Sahar is an incredibly well-rounded individual who does not limit herself in the areas of her pursuits. She displays expertise in poetry, athleticism, art, and mathematics. She is a very creative, emotionally intelligent, physically fit, and logically astute individual. She has won the Sir John A MacDonald Fitness Award, the Environmental Art Award, and volunteers for Amnesty International to promote human rights and political activism. Maintaining a healthy lifestyle became one of her practices that students aspire to. In addition, she was a very vocal and recognized feminist, trying to bring awareness and understanding to this often misunderstood term. Her varied, eclectic, and unique passions and perspectives bring new insight to any educational discussion she engages in. Sahar’s passion and creativity are not confined to the cognitive aspects of education. She also contributes to the social aspects of any environment she works in. While working at A.Y. Jackson, concerned by the fact that there wasn’t any celebration commemorating the Persian New Year, especially considering the huge Persian

Husky Injection Molding Systems Case Study Example | Topics and Well Written Essays - 1250 words

Husky Injection Molding Systems - Case Study Example Faced with such situations, it is proposed that Husky needs to develop strategic plans that are appropriate, which when effectively implemented are likely to lead to realization of the company’s goals. The report looks at the problem facing Husky by carrying out in-depth analysis of the industry, before providing recommendations and action plan for the recommendations. The concentration and preference for the recommendations is motivated largely by the internal and external environment Husky operate in, resources the company has, and the exhibited market potential and future sustainability of the company. Therefore, the recommendations are perceived to fit well with Husky’s strategic growth needs - expansion, profitability, and continuity. Husky Injection Molding Systems Ltd Background In 1953, Robert Schad established Husky Injection Molding Systems Ltd (Husky para.1). Since its creation, Husky Injection has established itself as one of the cherished and celebrated bra nds in the supply of injection molding equipment and services to the plastic industry. The company owns one of the broadest product lines in the industry, and the company’s products are used by clients in manufacture of a range of plastic products that include bottles and caps for different beverages, food containers, components for automotives, and consumer electronic parts (Husky para.2). At the same time, the company takes part in manufacture of hot runners, robots, and other secondary systems used in plastic manufacture. Since its establishment in 1953, all the way to early 1990s, Husky experienced accelerated growth that was accompanied by increased profits before the fortunes shrunk in early 1996. Starting in 1996, Husky became victim of slowed growth and reduced profits as competition in the industry became inevitable, specifically from low-price competitors. Also contributing to Husky’s dwindle was the increasing shortage of resins that constitutes raw material s for plastics, which led to plummeting in machine demand. The severity of these incidences could not be wished away or ignored; rather, it called for decisive actions by the company. In such scenarios, the company is forced to develop winning strategies if it has to survive and continue into the future. Faced with availability of numerous options in terms of strategies, the best alternative option becomes a problem and this calls for the company to have thorough understanding of both the internal and external environments in which it operates. Problem Statement Husky Injection is a kind of company that has grown and realized satisfied performance due to presence of a formidable internal leadership culture that Robert Schad created in the company. Customer-centered values, hard work, environmental consciousness, egalitarianism, perfectionism and good health constitute the main categories the company has prioritized its values. Robert Schad owns majority of shares in the company (60% ), a situation that makes it possible to arrive at key decisions affecting the company. Coupled with vast experience of many years, Schad remains the pivotal and fulcrum of the company as far as strategic planning take-off is concerned. Apart from possessing a strong internal management culture, Husky prides itself in possessing core values that place the company above others. Research and development (R&D) remains the bedrock of the company’

METAPHYSICS & EPISTEMOLOGY Essay Example | Topics and Well Written Essays - 250 words

METAPHYSICS & EPISTEMOLOGY - Essay Example Metaphysics explains the exact nature of reality and tries to prove the facts that have already been identified like whether people have souls and what is the essence of these souls to them. Epistemology is the study of the nature of knowledge and what it entails to state the existence of the fact stated. Similarly, it helps the learner to understand how to differentiate whether the fact or object I real or not (Pfister 2007). On the other hand it explains the range and coverage that the learner can cover. This helps the learner to understand the extent of which he can use his ability and available resources to understand in term of how much he can use the reasons and senses to establish the reality. An example of an epistemology study is the decision about the existence of God. Different questions are asked in order to ascertain His existence like can we get to know God better? Can we touch or see Him directly? Is His creation the only way we can know He exists? This branch of psychology mostly relies on the need to establish the statement’s truth, credibility, beliefs and

Motivation n Second Language Learning

Motivation n Second Language Learning It is natural that students achieve differently in the same class, learning from the same teacher. How students learn and why they achieve differently has been a field of interest among many scholars, especially in the field of second language (L2) learning. Many studies have been conducted about the different factors that affect learner variables, both cognitively and affectively. On a general basis, there are mainly three factors that contribute to the individual differences in L2 learning experience: learning styles, learning strategies and affective variables; Motivation being one of the most important issues in affective variables. (Ehrman et all, 2003) According to Wigfield (1994), motivation is based on how much the individual expect to succeed and their value of their success. Gardner defined motivation as the combination of effort plus desire to achieve the goal (learning the language) and favorable attitudes towards it. (Gardner, 1985) Although the theories and researches c oncerned on motivation have never been free from criticism, it is generally agreed that motivation have great impacts and influences on individual learners. Based on the classification of different types of motivation, this essay aims to explore how it affects a students learning experience, particularly in L2 learning. This essay also provides some suggestions on teaching which might provide help to the formation of a positive motivation. The different types of motivation Theories and models of motivation began to appear in the 1950s, when Gardner and Lambert proposed the Socio-Educational model of language learning, which contained two types of motivation: integrative and instrumental. (Gardner Lambert, 1959). Such model laid the ground work for further research, being developed by following scholars. Deci and Ryan (1985) distinguished between intrinsic and extrinsic motivations; the motivation inside and outside the individual. And based on Skehans (1989) four hypothesis, Ellis (1994) categorized four types of motivation: integrative motivation, instrumental motivation, resultative motivation and motivation as intrinsic interest. (Ellis, 1994) While Lambert described integrative orientation as a sincere and personal interest in the people and culture represented by the other language group, (Lambert, 1974) Ellis (1994) emphasized that orientation and motivation are two concepts which need to be considered separately. While Orientation refers to the underlying reasons for studying an L2, i.e. the effort plus desire; motivation is the directed effort that learners make. (Ellis, 1994) In other words, integrative motivation is the desire for students to want to become part of a speech community, an important aspect of which is using the target language for social interaction. Immigrants are usually examples of people with high integrative motivations. Integrative motivation is normally considered oppose to instrumental motivation, and often believed to be more powerful in its effects than the latter. Gardner and Lambert studied English speakers learning French in Quebec and argued that integrative motivation led to greater suc cess in L2 learning. (Gardner and Lambert, 1959) Instrumental motivation developed from Skehans (1989) The Carrot and Stick Hypothesis, which originally implies external influences and incentives. (Ellis, 1994) Different from integrative motivation, which appears to be less achievable and requires longer time as well as effort; instrumental motivation is more centered on concrete goals such as a job, diploma, or the ability to read academic articles. This form of motivation is thought to be less likely to lead to overall success than integrative motivation, as the ultimate goal is more feasible. Rewards could also be seen as an instrumental motivation, which could aid the learning process to some extent. Gardner and MacIntyre (1991) reported a study for a vocabulary task in which the group of students who were offered awards did significantly better than the comparable group, although the positive effects decreased as soon as the reward stops. Generally, the effects of instrumental motivation tend to maintain for a shorter time per iod. Unless the individual pushes himself further by setting up new goals, the effect ends as soon as the goal is achieved. Despite the differences in integrative and instrumental motivation, some (Muchnick Wolfe, 1982) argued that it is impossible to separate the two in certain occasions, when students have strong motivations for both. (cited from Ellis, 1994) Resultative motivation is concerned with the relationship between motivation and achievement, which Ellis (1994) identified as interactive. Learners motivation is strongly affected by their achievement. Students who perform well in classrooms are more likely to gain confidence and to be more willing to participate. However, Gardner, Smythe and Clement (1979); suggested that while greater motivation and attitudes lead to better learning, the converse is not true (Cited from Ellis, 1994). But the vicious circle of low motivation = low achievement = lower motivation could always develop. (Ellis, 1994) Interest is a powerful psychology tool in receiving attention from students and urging them to make efforts. There are various ways that teachers could help students to develop their intrinsic interest motivation, such as welcoming students with a big smile, or introducing new activities into the classroom. The effects of motivation From the psychological perspective, motivation could also be categorized as positive and negative motivation. Positive motivation means an optimism and upbeat response towards the tasks being assigned to. Negative motivation implies unwillingness and is often companied with anxiety. Nearly all students will experience both positive and negative motivation in some level of their studies; therefore, it is important for them to understand that both positive and negative motivations could be helpful or harmful. Positive motivation It is generally believed that positive motivation leads to better results in the learning process. Students who enjoy learning a L2 or have a clear aim tend to work harder that those who have no interest. However, one of the limitations of the studies in motivation is that the main tool is normally questionnaires, which has questionably validity. There is always the possibility that students would write down what the teacher hopes them to, or what makes them look good, even if the questionnaire is confidential. Also, motivation is different from the actual effort that people make. A student could be highly-motivated judging from his questionnaire but might not have made any efforts in his studies. (Ellis, 1994) In terms of the learning process, motivation itself is not enough. It is just an urge which pushes the student work harder, which means nothing if not taken action. Adoring the teacher and enjoying the class does not necessarily imply that the student understood what he should have learned. Also, motivation is quite changeable; making it difficult to measure which against time and persistence. Besides, a positive attitude might lead students to be overly relaxed or improperly prepared and perform worse than they could have. There is a thin line between confident and arrogance. Negative motivation Negative motivation is normally associated with anxiety, unsatisfactory performance and low achievement. But it might not necessarily be like that for every one. Oller and Perkins suggested that negative motivation might be more powerful to some learners in motivating them to excel, which they referred to as Machiavellian Motivation. (Oller Perkins, 1978) I recall a similar situation from my own learning experience. When I was studying English in primary school, one of the strongest motivations that drove me to work harder was a Korean girl who used to make fun of me. I had the urge to show her that I was capable of learning the language. Although Machiavellian Motivation did not always work that way. I did not like my French teacher when I was studying French as a L2 in my university. But I was never intrigued by the idea of working hard and proving to her that I could manage to learn the language properly. Instead, I got trapped between Elliss vicious circle of low motivation = lo w achievement = lower motivation. (Ellis, 1994) Supposable Machiavellian Motivation is more likely to domain when the imaginary opponent is of the similar level. When the opponent is far more advanced than the learner himself, the idea to conquer would not easily arise, although there could always be exceptions. The formation of a positive motivation Although negative motivation may lead to positive results in the learning process, Machiavellian Motivation is quite risky which might not be suitable for all learners as well. It is generally more simple and beneficial to form a positive attitude when learning an L2. As Pintrich and Schunk (1996) indicated, motivation depends greatly on context, the people involved and specific circumstances. (cited from Ehrman et all, 2003) Motivation is never a fixed dimension; teachers could always help students to form positive motivations. Not all L2 learners have the opportunity to be integrated in a country where the target language is used as L1. However, there are other methods which teachers could use to help students form integrative motivation, such as introducing the culture, using authentic reading material, or asking students to watch foreign movies in the target language. One of the methods that my English teacher used when I was in primary school was asking us to write letters to our American pen pals. We were all deeply engaged in the activity and highly motivated by the desire to communicate with our friends on the other side of the world. Teachers could help their students to form instrumental motivation by setting up clear goals and aims. There could be little steps for beginners, and gradually help students to form the habit of setting up goals for themselves. Realistic and feasible short term goals are very helpful to students in finding their weakness and knowing where they want to be. Teachers could also encourage students to set up long term goals and set up study journals to record their progress. Motivation is always closely linked with performance. To avoid the vicious circle of low motivation = low achievement = lower motivation, (Ellis, 1994) it is necessary to form a positive motivation towards all learning process. In helping students to form a positive resultative motivation, teachers should always consider the difficult of tasks. Students could easily be depressed by their work and put in less effort or all effort when they have decided that it is too difficult for them. The instructions should also be clear so that they would understand what they are expected to do. The tasks should be deigned to suit the demand of the majority of the class, within their cognitive ability and slightly out of their reach so that they would make an effort to accomplish it. Also, how to give feedback and what type of feedback should be given to students is another important issue. An assignment all in red marks would easily discourage anyone. What the teachers could do, particularly for writing class is to have one focus each week such as future tense or pronouns and only look for mistakes in the specified area. The errors could be marked by letters or underlined and ask the students to correct them by himself. Teachers need to understand that errors are inevitable in the learning process and actually a sign that learning is taking place. (Broughton et all, 1980) In SLA theories, error analysis (EA) is a technique which aims to describe and explain the systematic nature of errors generated in the learners language which was established in the 1970s by Stephen Pit Corder. (Corder, 1967) The errors that people make reveal patterns of L2 language development and the differences between L1 and L2 acquisition. Errors provide valuable feedback to both teachers and learners regarding learner strategies and the learning progress; help the teachers to understand the students level and reflect on their own teaching methodology. They also indicate whether the students are rea dy to further their studies. Moreover, errors provide insights into the nature of SLA process. As mentioned before, interest is a powerful tool in L2 learning. To start with, teachers should always try to create a comfortable atmosphere within the classroom. A teacher with a good personality, someone who is adored by the students could make the class much more enjoyable. To boost students interest, teachers could always being new activities into the classroom. Task based learning combined with stories and games would easily attract young learners. For more advanced learners, teachers could occasionally bring culture and drama into the classroom for a change. Also, according to a study by Bachman (1964), students are more motivated when are involved in decision-making, which lead to overall productivity. (Cited from Ellis, 1994) As indicated, students will show more interest in their studies when they feel that they have made decisions. Consequently, teachers could ask for the students opinions to decide on a particular subject for their assignments. Group work also has signifi cant values in increasing students interests, providing with the students an opportunity to interact with each other and share their opinions. Small group tasks are particularly motivating as the students know that their peers are working towards the same project. (DÃ ¶rnyei, 2001) By working cooperatively, students will be urged to perform better, being a representative of their own group. Conclusions As how motivation works and the effects of motivation differ among each individual, also being influenced by many variables, the studies regarding motivation have never been free from criticism, including its classification. However, the impact and value of motivation is generally impossible to ignore. Although both positive and negative motivation could lead to higher achievement in L2 learning, students should be encouraged to form positive motivations as it is more likely to encourage success than Machiavellian Motivation. (Oller Perkins, 1978) Motivation is not an unchangeable domain; teachers could help students form motivation in all of the four categorizes identified by Ellis: integrative motivation, instrumental motivation, resultative motivation and motivation as intrinsic interest. (Ellis, 1994) Also, it is important for students to learn to control their motivation and use it in an active way; to maintain longer motivation for greater success. (Word Count: 2310)

Brave New World - A Letter to Mr. Huxley :: essays papers

Brave New World - A Letter to Mr. Huxley Dear Mr. Huxley During the past few weeks my class and I have been reading your book, â€Å" Brave New World†. While reading your book I have discovered a few captivating issues. These issues include the destruction of the family, the use of drugs, and polygamy (obligatory sex). These issues are interesting because of their implications in life today, and the frequent times they are shown in the book. The ways they are used to control people and make their life easier, and the fact that our world seems to be falling into the same state. The destruction of the family an important issue to me personally because of the relevance it has to my life and to our changing world. The fact that the words mother, father, etc are considered pornographic is particularly interesting. The family in â€Å"Brave New World† is replaced with bottles, nurses, conditioning, and life training. These changes allow for a more easily controlled individual. By not allowing a person to have or develop relationships that person is more receptive to his predestined path and more contented to follow the group. The destruction of the family is also an issue in today’s world. Devoice and pregnancy before marriage is destroying the Family. These things are causing children to grow up with out whole families and in some cases without any family. This worries me because I don’t want our world to end up the same as the one in â€Å"Brave New World.† The issue of Use of Drugs is a personal favourite. While the idea of a perfect drug that has no side effects and doesn’t leave you with a hangover is intriguing. The way it is used in the book is disturbing. The drug in the book is used to keep people from having any unwanted emotions; they are conditioned to spend most of there free time on soma (the drug). This causes them not to have much time to think about anything, which makes them more content to spend their life doing just what there told and making them a controlled individual with no real power over there own life (a slave). The use of drugs is a big issue in our world today.

Consumer Promotion Essay

I expect this report to fulfill the requirements of my internship program (BBA 449) at Unilever Bangladesh Limited. I have put in my best efforts to make this report a success. However, I am sure that this report could have been a more superior one, if it had not been my first time to conduct such a relational study. However this has obviously been a great source of learning for me to conduct similar research studies in future. I would like to express my sincere gratitude to you for your guidance and suggestions in preparing the report. I will be happy to provide any further explanation regarding this research report if necessary. Thanking You. Sincerely yours, Muhammad Mashfiq Huq ID# 0131001 Acknowledgements In preparing this report a considerable amount of thinking and informational inputs from various sources were involved. I express my sincere gratitude to everyone who contributed towards making this research report possible. Major contributions were received from officials at Unilever Bangladesh Limited and Independent University, Bangladesh. First of all I would like to thank the authorities of Unilever Bangladesh Limited to give me the prized opportunity to do my internship at their prestigious organization. The experience and knowledge gained at Unilever Bangladesh Limited helped me immensely to address and understand all the elements related to my report, which I otherwise would not have understood so well. I would like to specially thank my supervisor at Unilever Bangladesh Limited, Mr Rajeeb Bhattacharjee, Product Group Manager for Wheel, for his absolute support, co-operation and encouragement that he extended to me from the very first day. In spite of having a very busy schedule, he made sure in every way that I acquire the best possible exposure and knowledge during my tenure as an intern under him. My sincere gratitude goes to my internship supervisor Mr. Muzahid Akbar, for encouraging me at the very first place, to undertake such a relational study to fulfill my internship requirements. He gave all the time and attention, which I needed to complete my research and compile my report in as much orderly way as possible. Last but not the least I would like to thank the respondents of my survey, for sparing the time to fill out the questionnaires. This research would not have been possible without their valuable inputs. Correlation matrix of the study variables 3. Stepwise regression on Product Quality Perceptions 4. Stepwise regression on Brand Loyalty 13 15 16 17 Executive Summary This paper is directed towards exploring the relationship between consumer promotion, price perception, product quality perceptions and brand loyalty in the detergent market of Bangladesh. Through sizeable literature review and discussions it is known that there is considerable correlation that exists among the study variables mentioned above. The data sampling was conducted on the customers of different brands of detergents. A structured questionnaire was used to find out the views of people regarding consumer promotion in detergent brands, price perceptions about the promoted brands of detergent, product quality perceptions about those brands and also to find out about brand loyalty in the detergent markets. A correlation analysis and a stepwise regression analysis were run on the collected data to analytically explore the relations and their extent. It was found that consumer promotion is positively correlated with the product quality perceptions and brand loyalty of those brands. Meaning that if a person views the consumer promotion positively, then his/ her perception of the product quality about a promoting brand will be proportionately high. It also means that the chances of the same person being brand loyal towards that brand would also be high. There is a positive correlation of price perception with perceived quality and brand loyalty. According to this, if the perceived prices of the promoted brands are fair then it would have positive effects on product quality perception and brand loyalty of that brand. It has also been found that product quality perceptions about promoted brands are positively correlated with brand loyalty of those brands. Overall consumer promotions are expected to give positive results with the people who have positive views about consumer promotion and who can be influenced by promotional efforts. So while deciding about consumer promotion it should be thought in advance that who is the consumer promotion activity aimed at. This way wastage of large amounts of money can be avoided by spending on ineffective consumer promotion activity. Every effort should be given to make the consumers think that the prices of the promoted brand are fair, even when there is no promotional activity is undertaken. Though there is a tendency in the detergent market to provide frequent promotional offers, yet the perceived quality should in no way go down because there is a good possibility that the brand loyalty would also go down. Introduction Bangladesh has a detergent market of about 8. 8 billion taka of which Unilever occupies a share of 30% making it the market leader. The major competitor brands in the detergent market for Unilever are Keya, Chaka and Tibet. To fight this steep competition the above mentioned companies constantly run consumer promotion in hope to sell more than the respective competitors. Although this strategy worked well at first but with the passage of time, the intense consumer promotions have done little to prevent Unilever from loosing shares to its competitors. In 2004, Wheel, Unilever’s largest detergent brand ran about nine consumer promotions where as in 2005 it ran no consumer promotions at all. Consumer promotion over all is a very expensive affair. Unilever has the largest brands of detergent and so the cost of providing a consumer promotion offer is also large by the same proportion. Besides the competitor brands are known to involve in some unfair practices. They pay a very low wage rate to their labours so overhead costs are low, they under invoice their imported raw materials so that they can evade import taxes and other duties, so they save a lot of money in the process. They can then utilize this money for consumer promotion and other competitive activities that can earn them a higher share of the market. Therefore it is imperative that consumer promotions and other dependant elements have to be studied, to make sure that if a consumer promotion activity is implemented it is a highly effective one. This way, precious monetary resources have the minimum chances of being wasted. To understand the competition in the detergent market better price perceptions and product quality perceptions about the brands of detergent on promotion are also considered being worth studying. To look at market share issues, the brand loyalty element should also be explored. Statement of the Problem There are many companies that are operating to serve the detergent markets; as a result the competition has heightened. Consumer promotions are being heavily used in the detergent markets to increase sales of each available brand. Consumer promotions, when implemented use up a lot monetary resources. Failure to implement the consumer promotion activity effectively may result in major loss of money. Purpose of the Study The purpose of this research is to explore the relationship between consumer promotions, price perceptions with product quality perceptions and brand loyalty in the detergent market of Bangladesh. Research Timeline 2005 2005 2005 2005 2005 October November November 20 November 28 December 6 Research proposal writing and literature rivew Data collection (surveys etc. ) Data analysis and interpretation Draft submission of research report Submission of research report Limitations There are vast amounts of information and write-ups relating to the topics of this research that are present in the internet and various other sources, but it was not possible to gain access to many such information. So missing out some important aspect of the discussed topics can be a possibility. There is a major time constraint in doing the research work and preparing the report, a much larger pool of information could have been dealt with if there was more time to analyze them. A minimal sample size will be used for this research; if a larger sample was taken into consideration the research would have been more accurate. The survey will be conducted in Dhaka city which could be a possible reason for the people’s mind set to be similar and survey results not being very different from each other, the results could be different if people from outside metropolitan cities were brought under consideration. Review of Literature Consumer Promotion Sales promotions as we know is a very important component of marketing promotion. Consumer promotion (e. g. coupons, samples, contests, sweepstakes, and price packs) is a part of sales promotion that is targeted towards the final buyers of consumer products (Kotler and Armstrong, 2002). There can be various types of consumer sales promotion some are incentive based while others are communicative in nature (Kotler et al. , 1999; Tellis, 1998). The incentive based promotions can be price – oriented promotion or non price-oriented promotion. According to Britannica (article 21279) advertising presents a reason to buy a product but consumer promotion offers a short-term incentive to purchase. Consumer promotions often attract brand switchers (those who are not loyal to a specific brand) who are looking primarily for low price and good value. Thus, especially in markets where products are highly similar, consumer promotions can cause a short-term increase in sales. Abraham and Lodish (1987) stated that many consumer goods categories sold 90% of their volume on special deals which is a result of consumer promotion. Consumer promotion is thought to be a tool that helps manufacturers and retailers to achieve their objectives of generating sales (Alvarez and Casielles, 2004). They also stated that the influence of sales promotions on the consumer will also depend on the consumer’s characteristics Price Perceptions According to Schiffman and Kanuk (2004) price perception is about how customers see a product’s price, as high, low or fair. They also stated that perception of price unfairness affect consumers’ perceptions of value and ultimately their willingness to buy a product. According to Moore et al. (2003) years of research concerned with price show both positive and negative perceptions serve as marketplace cues. Several studies have also portrayed the role of price perceptions as an attribute to success (Jiang and Rosenbloom, 2004). When the price perceptions are high this is a sign of positive quality, prestige and status (Moore et al. , 2003). The concept of reference price is related to price perceptions. Schiffman and Kanuk (2004) stated that reference price is the price the consumers use as a basis for comparison in judging another price. It is through reference price that the price perception of a brand of product is formed. When the consumer plans to buy a product, he or she will judge prices comparatively with the reference prices in order to determine whether the price is acceptable or not (Alvarez and Casielles, 2004). They also stated that, a result of consumers’ comparison between the prices and the reference price, potential losses and gains emerge. The consumer perceives a gain when the reference price is higher than the observed price. If the observed price is higher than the reference price, the consumer experiences a loss. Product Quality Perceptions Product quality perceptions represent consumer judgment about the superiority of a product, which the user-based approaches think is essential in describing quality (Forker et al. , 1996). Bundles of attributes together represent a certain level of quality, which therefore provide utility to the customer (Snoj et al. , 2004). The benefits are measured through a perceived level of quality (level of working superiority), a bundle of attributes in comparison with the consumer’s expectations. Schiffman and Kanuk (2004) stated consumers often judge the quality of a product on the basis of a variety of informational cues that they associate with the product. They also stated that the cues can either be intrinsic or extrinsic. Intrinsic cues are related to the physical characteristics of the product itself, like size, colour, flavour, aroma etc. The extrinsic cues on the other hand are related to elements that are put together with the actual product like packaging, pricing, advertising etc. The perceived quality of products and services is central to the theory that strong brands add value to consumers’ purchase evaluations (Low and Lamb, 2000). Brand Loyalty Brand loyalty is the ultimate desired outcome of consumer learning (Schiffman and Kanuk, 2004). According to Rawly and Dawes (1999) brand loyalty is the likelihood of positive attitudes and behaviours of consumers towards a particular brand, this could amount to repeat purchase and positive word of mouth. They also stated that a loyal customer base is an asset for a company and it reduces the need for seeking new customers. It is also a known fact that retaining current customers requires less money and effort than getting new ones. The strongest measure of brand value is the loyalty a company produces among customers (Aaker, 1996). According to Quester and Lim (2003) brand loyalty is known to have two components, namely attitudinal loyalty and behavioural loyalty. Behavioural loyalty is related to consistent purchase behaviour of a specific brand; it is the consumer’s overt purchase behaviour (Dikempe et al. , 1997) while attitudinal loyalty refers to a highly favourable attitude towards a particular brand. Rowley and Dawes (1999) stated that to understand brand loyalty better the following components of attitude model should be considered: 1. Cognitive component – associated with a â€Å"rational† decision making based on informational determinants. 2. Affective component – associated with emotions and feelings about the product or service. 3. Conative components – associated with a behavioral disposition. Relation between consumer promotion and product quality perceptions A primary reason for consumer promotion is to give an impression of greater quality and appeal to the potential customers (Alvarez and Casielles, 2004). Sales promotion influence the relative weighting of the utility factors and extends the perceived quality (Groth and Dye, 1999). Sales promotions can offer many benefits, the most obvious being monetary savings, and also motivation to perceive higher quality, convenience, value (Quock and Uncles, 2005). The way a consumer promotion is framed is likely to effect consumers’ perceptions of price, quality, value, and purchase intentions (Munger and Grewal, 2001). Ong (1997) on the other hand stated that there is a danger of unfavorable consumer perception as a result of consumer promotion activity like bonus packs etc. Consumers tend to think that at the normal price or offering they over pay for a given level of quality, so their quality perception is affected. Relationship between price perception and product quality perceptions The more quality a product possesses the more utility it contains and the more its price should be in the market (Sjolander, 1992). According to Sjolander (1992) it is very much expected that there is a very strong positive relation between perceived price and perceived quality. Perceived quality explains a considerable portion of the variance in the price the consumers are willing to pay for different brands (Low and Lamb, 2000). Unfavorable price perceptions may have a direct effect on customer intention to switch to a different brand, because the consumers might think that the price does not match quality (Jiang and Rosenbloom, 2004). Companies sometimes attempt to appeal to uninformed consumers by using high prices from start as a signal of high quality, with the belief that if they perceive the price of their products to be high then they automatically perceive the product quality to be high as well (Kalita et al. , 2004). Relationship between consumer promotion and brand loyalty According to Alvarez and Casielles (2004) promotions can have, as an effect, the consumer acquiring a brand that he or she would not otherwise try. They also stated that categories of products whose buyers are very loyal, consumer promotion activity like coupons etc that reward the loyalty could have a bigger effect. Srinivasan and Anderson (1998) acknowledged that many times sales promotions are used by new entrants to break consumers’ brand loyalty toward established brands. In the short run, established brands may be able to ignore sales promotions from new brands without serious loss of sales. Over the longer run, however, unless proper defensive and counter-offensive strategies are developed and implemented, established brands can gradually lose their loyal customer base. Dawes (2004) on the other hand stated that repeat buying rates that buying a brand on promotion decreases the likelihood of a subsequent purchase of that brand. Relationship between price perception and brand loyalty Alvarez and Casielles (2004) stated that when the consumer perceives a loss, the utility that the provides (brand) will diminish, and with it the likelihood of purchase will also go down. If, in contrast, the consumer perceives a gain, he or she will be more inclined to purchase the brand. Price perceptions are expected play an increased role in determining both post-purchase satisfaction and brand loyalty (Jiang and Rosenbloom, 2004). According to representative research higher perceived prices leads to expectation of higher perceived quality and value, in turn lead to higher levels of satisfaction of customers, greater levels of customer loyalty and retention and to a greater success of organizations (Snoj et al. , 2004). Relationship between quality perception and brand loyalty According to Ruyter and Wetzels (1997) the perceived quality is often viewed as a pre-requisite for loyalty and that perceived quality contributes positively to increase loyalty. They also stated that the influence of quality on preference loyalty generally varies per industry. Boulding et al. (1993) found positive relationships between quality and repurchase intentions and willingness to recommend to others. Because product quality perceptions influence value, efforts of marketers have focused on improving product quality in order to enhance perceptions of value, and consequently purchase intentions leading to loyalty (Grewal and Munger, 2001). The loyal customers, who gave indication that they would return, will be the internal level for managers to improve their quality in order to increase customer loyalty (Bowen and Chen, 2001). Research Question The following questions have to be addressed for the study: 1. Is there any significant relationship between consumer promotion and product quality perception in the detergent market of Bangladesh? 2. Is there any significant relationship between price perception and product quality perception in the detergent market of Bangladesh? 3. Is there any significant relationship between consumer promotion and brand loyalty in the detergent market of Bangladesh? 4. Is there any significant relationship between price perception and brand loyalty in the detergent market of Bangladesh? 5. Is there any significant relationship between product quality perception and brand loyalty in the detergent market of Bangladesh? Hypothesis The hypothesis that can be derived from the research questions are: 1. There is significant relationship between consumer promotion and product quality perception in the detergent market of Bangladesh. 2. There is significant relationship between price perception and product quality perception in the detergent market of Bangladesh. There is significant relationship between consumer promotion and brand loyalty in the detergent market of Bangladesh. . There is significant relationship between price perception and brand loyalty in the detergent market of Bangladesh. 5. There is significant relationship between product quality perception and brand loyalty in the detergent market of Bangladesh. Development of Conceptual Framework †¢ Consumer Promotion †¢ Price Perception †¢ Product Quality Perception Figure 1 . Model 1: Conceptual Framework of research variables †¢ Consumer Promotion †¢ Price Perception †¢ Product Quality Perception †¢ Brand Loyalty Figure 2. Model 2: Conceptual Framework of research variables Methodology Research design The illustrations of the conceptual framework model 1 and 2 (Figure 1 and 2) above gives a visual idea of the relationship and structure that exists among the study variables. The main purpose of the research is to assess the existing correlation among the variables. This research is about exploring and understanding the relationship that exists between consumer promotion, price perception with product quality perceptions and brand loyalty in the detergent market of Bangladesh. Here in the first model (figure 1) the independent variables are assigned to be consumer promotions and price perceptions. The dependant variable on the other hand is product quality perception. In the second model (figure 2) the independent variables are consumer promotions, price perceptions and product quality perceptions, in this case the dependant variable is brand loyalty. So the researcher is attempting to find out, if any changes in the independent variable have a changing effect on the dependant ones as well, thereby proving that a relationship exists. The researcher also tried to find out the degree to which a change in the dependant variables has an impact on the independent ones, in other words the degree of relation is also explored here. Therefore the correlation study was chosen for this research. Sampling method The required data for this research was collected from the regular customers of detergents. There was no particular sample frame available for this research so convenience sampling was used, as it is also the cheapest and the easiest methods of sampling. The sample frame for this research consisted of shoppers (mainly house wives) at different shopping centres and stores etc, and also the parents of school children were included. In the shopping centres the researcher surveyed the people who seemed to be the most appropriate respondent for this kind of survey. The parents of kindergarten students, who spend time waiting for their kids outside the schools, were also surveyed, because they usually have a lot of time to spare and can give valuable inputs. Due to time constraints the survey was conducted in Dhaka city only. Over all there were about a 104 people who participated in the survey. Survey instrument A structured questionnaire was used to collect data. The questionnaire consists of different parts to gather information on the different variables under considerations. The questionnaire is the best instrument for the survey in this case because, for a correlation study the sample sizes have to be very large as it is quantitative in nature, so surveying so many people with personal interviews or observations would be next to impossible. With questionnaires, no responses of the respondents can be missed out. It gives more time to the respondents to think and then give the answers. And it is a quicker and cheaper way to conduct the survey. Questionnaires can be conducted in any environment, with minimum influence of the outside environment. Questionnaires also have the advantage of keeping the personal details of the respondents confidential. A sample of the questionnaire has been attached in the appendix.

Economic Policy Essay

The essence of economic policy in the areas of urban housing, urban education, and urban transportation in the United States National Government is cored on the achievement of trade targets. Boosting its market efficiency and redistribution of supply and services grounded on public values are its primary interest (Feldstein, 1999). These economic policies make up a part of the body of agenda. These are of regulated policies prepared by the Federal Reserve System headed by the President of the United States of America and the legislative branch of government (Poole 1999). Body At the outset, economic policies are decisions. President Harry Truman was a decision maker of the land in his time (Mankiw, 1998). He mentioned of his need to find one-armed economist (Mankiw 1998). This is a manifestation that the concept of economic information is ambivalent (Mankiw, 1998). Decisions are taken initially based on individual principles of: trade offs in efficiency and equity, cost of something versus opportunity cost, marginal changes to a plan, and response of people to trade offs (Mankiw, 1998). Subsequently, societal interactions principles are considered based on: trade, markets, and governmental market policy (Mankiw, 1998). Finally, national economy is considered upon the principles of: production of goods and services, inflation, and tradeoff between inflation and unemployment (Mankiw, 1998). Three of the economic policies Of the United States of America National Government are in the areas of urban housing, urban education, and urban transportation. These are parts of the regulated competitive industries (Feldstein, 1999). The urban housing policy covers private and social benefits of homeownership (Haurin, 2003). Bush said, homeownership is the core American values of individuality, thrift, responsibility, and self-reliance (Haurin, 2003). It represents a pathway to pride and prosperity for many families, encourages values of responsibility and sacrifice, creates stability for neighborhoods and communities and generates economic growth that helps strengthen the entire nation (Haurin, 2003) Dietz and Haurin (2003) however showed that 25% more of spouses in owner-occupied households work or are employed. They also have to face up to inevitable tax revenues through mortgage deductions (Haurin, 2003). While the data presumes that the rest of the population in owner-occupied households does not work, this would mean, this group is above average income in the strata of society. The next issue then is to know why were governmental supports for homeownership projects in the scale of billions of dollars far exceeded expenditure on education (Haurin, 2003) when most homeowners have beyond workers financial capabilities. Were the determinants of families becoming homeowners covered by public policy (Haurin, 2003)? What economic public policy would justify lumping up of burdens on homeowners who are mere workers? What economic public policy would explain governmental support to boost the status of those who can afford a home? Would this public policy be in consistent with the targets of government as pronounced by the President? Enhancement of market efficiency is focused on: developing performances of industries by eliminating anticompetitive elements; providing consumer protection like making informed choices possible; and ensuring product cost would include externalities (Feldstein 1999). While redistribution of resources and services anchored on the policy of collecting higher taxes from those who earn more to provide for those who earn less (Feldstein 1999). These policies however are often influenced by international institutions like the International Monetary Fund or World Bank as well as political beliefs and the consequent policies of parties. Housing Policy for example is usually analyzed in economic industry, as a form of market. Market leads to efficient allocation through a complex process of matching supply and demand. This depends on competition, good information, the existence of multiple suppliers, and the existence of different multiple purchasers. At the beginnings of the 21st century the demographical changes in the United States shaped housing consumption (Masnick, 1990). This is marked though by the big problem in urban housing policy which became inadequate for the increased number of houses required to support increasing population (Masnick, 1990). The number of homeless people is constantly increasing annually (Masnick, 1990). Homelessness became a very complex problem (Masnick, 1990). This means, if there were not enough places for people to live, then there are really those who does not have any shelter of their own (Masnick, 1990). The housing market bloated beyond previous policy allocations (Masnick, 1990). As a consequence, those who were not originally included generally became the poorest constituents of society (Masnick, 1990). Subsequent to demographical changes is the alternative of the homeless to find shelter in temporary shanties on unoccupied lands (Dunleavy, 1981). This led to problems of land entitlements (Dunleavy, 1981). Squatters over time on squatted settlements built more stable houses (Dunleavy, 1981). Homelessness often led to development of individual characteristics such as alcoholism, psychiatric illness, unemployment, and marital breakdown (Dunleavy, 1981). The situation is further aggravated by the decrease in privately owned housing programs (Dunleavy, 1981). The local governmental systems then were obligated to absorb the market (Dunleavy, 1981). As it turned out, it is cheaper to buy houses than to rent (Dunleavy, 1989). Housing conditions in many cities which were particularly unsatisfactory being old and in poor condition were improved (Dunleavy, 1989). Looking back, series of policies since the late 1960s focused on the problems of deprivation in inner city areas (Dunleavy, 1989). Much of the concern was with the inner cities growth which was an attempt to produce an acceptable racial policy. Despite this, ethnic minorities have had no proportionate share of resources from policies for the inner cities (Dunleavy, 1989). However, local government economic policies today are more focused, and greatly in consistent with constant changes in the societal demographics regardless of ethnicity (Gabriel, 1990). Another consideration however must be made. This is because of: the limited availability of affordable rental units, mortgage finance, reduced housing and income assistance to very low income populations, problems of public housing, low income housing preservation, issues of equal opportunities in housing and housing finance market (Gabriel, 1990). Thus it could be said that housing trends are developed largely because of statistical increase in the number of people as well as their movements for relocation needs (Masnick, 1990). The individual household needs were then used as the foundation for the modification of housing policy. This is in addition to the different economic changes which were built-in, in the shifting demographic landscape (Masnick, 1990). In the area of education, improvements must be made in urban education policy (Hess, 2001). Urban districts are now facing hazardous problems in educating young people because of the lack of support from the local government (Hess, 2001). Many buildings in urban public schools are very old (Hess, 2001). Because of this, despite the big number of public schools in the United States, only one-fourth of the country’s students are attending the classes throughout districts (Hess, 2001). These are the main problems of the district official in the urban public area (Hess, 2001). They are unable to comply with the needs of their student population Hess, 2001). The rates of dropout students are also increasing (Hess, 2001). The urban education policy that would most likely fit implementation will be one that is site-based management throughout the district (Hess, 2001). This will allow officials and teachers at the school level to focus more on the specific needs of the students (Hess, 2001). Educational reform efforts and policy initiatives are now under way that shows commitment in improving the quality of education. It will include the proper raising of the student outcomes in the urban districts (Hess, 2001). A key issue though in urban education policy is the potential impact of market-based reforms (Hess, 2001). It will require more than the application of additional money in improving the quality of urban education (Hess, 2001). Allocations of school funds must be centered on the functions of instruction, administration, operations, and maintenance of almost the same statistical number of clients (Picus, 1996). Urban transportation policies must likewise be modified as societal demographics evolved (Norton, 1955-1970). Many states have still no urban freeways (Norton, 1955-1970). The ever increasing numbers of privately owned cars warrants improvement in policies (Norton, 1955-1970). Evolving Americans have to face up to transport problems in the cities (Norton, 1955-1970). The Federal-Aid Highway Act of 1944 made a beginning at bringing highways to the city (Barranda, 2004). It set aside 25 percent of federal highway funds for urban projects and called for the designation of a â€Å"National System of Interstate Highways† (Barranda, 2004). Although funding of these projects in the late 1940s and early 1950s was at more than two and a half times the prewar levels, total annual federal highway appropriations remained a half billion dollars or less (Barranda, 2004). The problem was that while government and industry both wanted highways, neither wanted to foot the bill (Barranda, 2004). Industry opposed excise taxes and tolls, while government opposed special bond issues and debt increases (Barranda, 2004). Divisions between pro-highway industries impeded their ability to lobby for an effective highway program (Barranda, 2004). However, eventually, the highway system that the government-industry partnership built was urban (Barranda, 2004). The unique degree of private participation in U. S. ransportation policymaking, and a federal policy treated all transportation problems as matters for highway engineers to solve (Barranda, 2004). In 1954, President Eisenhower suggested that â€Å"metropolitan area congestion† be â€Å"solved† by â€Å"a grand plan for a properly articulated highway system (Larsen, 1995). In 1956, the House Committee on Public Works urged â€Å"drastic steps,† warning that otherwise â€Å"traffic jams will soon bring down our growing economy (Larsen, 1995). The demise of the highways-only policy stemmed also from serious flaws in the policy itself (Larsen, 1995). At the end of World War II, the federal government began a significant intervention in urban transportation (Larsen, 1995). It was one which had increased to enormous proportions by 1960 (Larsen, 1995). But the funds were provided exclusively for the construction of urban highways (Larsen, 1995). Thus, urban transportation systems necessarily became imbalanced in favor of automotive transport (Larsen, 1995). Even the automotive transport systems were imbalance too (Larsen, 1995). Inequality was brought about by the ways in which federal dollars were allocated (Larsen, 1995). For example, while new freeways were providing automobiles unprecedented ease of access to cities, substantially, less federal allocations was provided for the downtown streets that had to bear the increased load (Larsen, 1995). No budgets were also allocated to provide the record numbers of cars for parking areas (Norton, 1955-1970). The US new urban transportation policy serves greater idea in resolving congestion problems in the cities (Barranda, 2004). Highway-Only Policy is one of those new integrated ideas (Barranda, 2004). Industry, not government, took the initiative in proposing that highways go downtown (Barranda, 2004). Eisenhower’s coalition was composed of industries â€Å"associated with the highway problem† and â€Å"interested in highway development,† in the words of the Clay Committee report (Barranda, 2004). Although the Clay Committee conferred with the American Railway Association in drafting its report, this group was the only one of twenty-two trade organizations consulted which had an interest in rail transport (Barranda, 2004). Fourteen of the groups consulted were expressly concerned with roads (Barranda, 2004). But these industries were not simply developing a highway policy (Barranda, 2004). This is their foundation in creating a new national transportation policy (Barranda, 2004). However, many cities in the United States have recently built light-rail systems to combat congestion problems and at the same time avoid pollution (Barranda, 2004). To some critics oppose this policy is not fit because of the function in some small downtown areas (Barranda, 2004). The application of this light-rail however, after its almost universal domination in the 20th century is one of the greatest twists in transportation history. This application policy is an exclusive idea whose time appears to have come (Barranda, 2004). Local government now hopes that the light-rail will gain moderate transportation that will reduce the traffic problems around the country (Barranda, 2004). Fighting congestion was the main rationale for making American highways enter cities to a degree unmatched elsewhere in the world (Barranda, 2004). The consequences of the improved policies ultimately transformed U. S. urban transportation system (Barranda, 2004). Critics of the policy, in government, and outside of the government circles achieved broad bases of support by confronting this problem (Barranda, 2004). Expertise in urban transportation matters, which had been the exclusive domain of highway industry, emerged in other institutions, both governmental and private (Barranda, 2004). The road builders’ promises to end congestion, to keep downtowns vital visibly failed to pan out (Barranda, 2004). In brief, the vigor of the government-industry partnership that brought the freeways into the cities did not last, but is envisioned to trigger interest on alternative prospective partners (Barranda, 2004). Conclusion The basic portfolio principles of economics provides conceptual structures underlining maintenance of flexibility of economic policies whether it is in housing, education, or transport, or even in prices where speculators are left with the liberty to discern and give value to market stocks so long as it is within the economic parameters of the United States of American government, its Federal Reserve System, its legislature as well as its executive governmental administrators that works within the framework of Federal Democracy.